Isis is a mobile payment solution company that has developed applications for Verizon, T-Mobile and AT & T customers to be able to make bill payments directly from their cell phones. Recently, Isis has entered into business partnership with Visa, Mastercard, American Express and Discover for those companies to create applications which allow their customers to pay via mobile phone. With such major names in the credit industry getting on board with mobile payments, the process is becoming more mainstream than ever and competition is expected to be fierce.
Phones Will Become e-Wallets by 2012
In addition to giving consumers the ability to pay their credit card bills through their phones, Isis has developed software in cooperation with the four major credit card issuers that will give them the ability to purchase items at cash registers by swiping their phones instead of presenting a plastic credit card. The first test market cities for the e-Wallet application are Salt Lake City, Utah and Austin, Texas and will take place in the beginning of the calendar year 2012.
Isis’ Competition
Isis will be entering a very competitive mobile payment market when the e-Wallet product is introduced early next year. Still, the company is positive about its ability to bring major competitors like Mastercard, Visa, Discover and American Express together to provide a convenient service for the benefit of all customers.
Google and Apple will provide stiff competition for Isis to overcome when they launch their own mobile payment processing solutions during the summer of 2011. Isis would be wise to learn from the inevitable mistakes that the larger companies make and use the opportunity to tweak their own product before releasing it. Besides facing competition from Google and Apple, Isis must deal with specialized players in the mobile payment business like Amazon.com and PayPal. Visa and Mastercard also plan to market their own mobile payment plan along with working with Isis.
Long-Term Goals of Mobile Payment Processing
If the initial phase of implementing mobile payment processing goes well, Isis and its competitors are hopeful that the application will eventually replace issuing consumers plastic credit cards. With an anticipated seven-fold increase in mobile payments by the year 2014, the company that comes out on top of selling the most payment applications stands to realize an enormous profit.
Isis has its work cut out for it, since it does not yet have the hardware necessary that Google and Apple already have. The company is still optimistic about its chances ever since the partnership with Visa, Mastercard, American Express and Discover helped to level the playing field.
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