If you own a small or start up business, there are many reasons that you may want to accept credit card payments from your customers. Cards are easier to use than cash for online purchases and accepting credit cards gives your business a level of legitimacy that will be attractive to potential buyers. It used to be difficult for small business owners to get set up with credit card processing – but there are now many options available for small business owners.
It can be difficult for a small business to find a bank willing to open a credit account. Concerns about fraud and the risk of non-payment have made many financial institutions wary of any business that does not have an established reputation or at least modest assets. for this reason, many larger banks refuse to issue accounts to any small business that does not have a storefront, and those banks that do issue accounts insist on numerous safeguards and limitations.
But do not despair. Maintaining a credit account without a storefront is not impossible. if you have a mail order or other type of home business, the following tips will give you the best chance of establishing a successful credit account with the best bank for your situation:
start small. Look to local or mid-sized banks instead of large, national chains. A neighborhood bank will be more likely to do business with your local small business.
Know how the process works. Make sure you fully understand how credit transactions work and what you will need to do to process each credit card purchase. if you don’t think you will be able to adhere to the credit card company’s requirements, you may want to rethink whether your business should accept credit cards.
Choose one or two cards to accept. when you begin to accept cards, pick only one or two (such as MasterCard and Visa) to accept. Once you get used to the process of accepting credit cards for payment you can decide if it makes financial sense to accept other cards.
Listen to your customers. do you get a lot of requests that you accept a certain card? do your customers complain about the difficulties of using credit cards on your website? Take the steps necessary to make it easy for your customers to pay for their purchases using credit cards, or it makes no sense for you to accept them in the first place.
Decide whether to require a minimum transaction amount. Credit companies charge merchants a percentage of each transaction as a fee. if your business depends on the volume of purchases and not the amount of each transaction, you may end up paying a lot in credit card fees. Consider whether it makes sense – at least when you are first starting out – to require a minimum purchase amount for credit transactions.
Protect your merchant account. Banks are leery of online businesses for a reason; many at-home business owners do not take proper care when managing their card accounts, which results in mistakes, disputed payments and even fraud. do not jeopardize your credit card account with shoddy bookkeeping or lazy adherence to the regulations. you could permanently lose the right to accept cards.
Accepting Credit Card Payments: Tips for Small Businesses That Do Not Have a Storefront